Transformation
Creating lasting change through design, leadership and innovation.
NetSitePro
Building a digital agency from the ground up
As a founding partner, I helped establish NetSitePro during the early days of the commercial web. We built one of the region's leading digital agencies, delivering award-winning websites and digital campaigns for brands including Nintendo, Barclays, Kellogg's and Scottish Courage. It was here that I learned the importance of combining creativity with commercial thinking - foundations that have shaped my leadership ever since.
1996 – 2001
DotLabel
Transforming a digital agency into an award-winning UX consultancy
As Co-Founder and Digital Director, I helped reposition DotLabel from a traditional web agency into one of the UK's leading user experience consultancies. By placing customer-centred design at the heart of the business, we grew a multidisciplinary team of over 20 specialists, delivered award-winning work for global brands such as Airbus, Hendricks Gin an Barclays and established a reputation for solving complex business challenges through design.
2007 – 2020
Finova
Establishing Product Design as a strategic capability
Joining a traditionally engineering-led fintech organisation, I helped establish and scale Product Design into a strategic function embedded across Product and Engineering. Alongside building the team, I introduced customer research, design systems, accessibility, analytics and AI-enabled ways of working, helping shape product strategy and transform how products are conceived, designed and delivered.
2021 – Present