Building better products, stronger teams and customer-centred organisations through design.

I’m a Product Design Director with a passion for helping organisations create better products, build stronger teams and embed customer-centred thinking into the way they work.

Throughout my career I have worked across fintech, SaaS, enterprise software and digital transformation, leading multidisciplinary teams spanning product design, UX, UI, research and innovation.

Most recently, I have helped establish and scale Product Design within Finova, a leading fintech software provider, building design capability, introducing customer-centred design practices and helping shape the vision and strategy behind a number of strategic product initiatives.

Before moving into product leadership, I founded and grew an award-winning UX agency, leading teams that delivered digital products and transformation programmes for organisations including Barclays, Airbus, Hendrick’s Gin and Anthony Nolan.

I enjoy working on complex challenges where customer needs, business goals and technology must come together to create meaningful outcomes. Whether building teams, transforming products or introducing new ways of working, my focus has always been on creating environments where people can do their best work and where design can have a measurable impact on business success.

More recently, I have been exploring how AI can help accelerate product discovery, research, prototyping and delivery, helping teams move from insight to validated ideas faster than ever before.

Today my interests span product strategy, design leadership, customer research, design systems, accessibility, organisational design and AI-enabled product innovation.

Great products are rarely the result of great ideas alone. They emerge from understanding customers, aligning teams around a shared vision and creating the conditions for continuous learning and improvement.

Career Highlights

  • Dream it.

    From defining the vision for Finova’s next-generation Savings proposition to helping global brands reimagine their digital experiences, I have spent my career turning ambiguity into clear product direction. I enjoy aligning customer needs, business goals and technology opportunities to create compelling propositions, future-state experiences and product strategies that inspire teams and drive investment.

  • Build it.

    Great products are built by great teams. Whether growing an award-winning UX agency from a small creative studio into a team of 20, or establishing Product Design within Finova, I have focused on building the people, capabilities and culture that allow design to become a strategic force within an organisation.

  • Transform It

    From leading the redesign of Finova’s flagship Apprivo platform and Broker CRM to delivering transformation programmes for organisations including Barclays, Airbus and Anthony Nolan, I have consistently used research, design and strategic thinking to drive meaningful change.

  • Scale It

    At Finova, I introduced the company’s first design system, embedded accessibility standards, established customer research practices and introduced product analytics. These foundations have helped teams work more consistently, make better decisions and scale product delivery with confidence.

  • Innovate It

    Innovation has been a recurring theme throughout my career, from introducing customer-centred design into traditional organisations to embracing emerging technologies. More recently, I have championed the adoption of AI across Product Design, creating an AI-enabled insight and design ecosystem that combines customer research, personas, scenarios and product requirements to rapidly generate concepts, prototypes and validated product experiences.